| Lake Superior Lodge: It's Not Always About "Location, Location, Location" - TN |
| 作者姓名：Ahmed Maamoun; |
| 商品類型： | 商品編號：8B14A007 |
| 出版日期：2014/04/11 | 內容長度：6 頁 |
Teaching note for product 9B14A007.
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| Lake Superior Lodge: It's Not Always About "Location, Location, Location" |
| 作者姓名：Ahmed Maamoun; |
| 商品類型：Case (Field) | 商品編號：9B14A007 |
| 出版日期：2014/04/11 | 內容長度：7 頁 |
In mid-January 2013, the owner of Lake Superior Lodge and its newly appointed manager were meeting to figure out a marketing plan to turn things around at the motel. The owner, who was born and raised in Duluth, Michigan, bought Lake Superior Lodge primarily because of its location. The property sat on the scenic North Shore of Lake Superior between Duluth and Two Harbors. Ten years later, however, the motel had yet to turn a profit. The manager was .....more
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| Toivonen Paper in the U.S.: Human Resource Implications of Foreign Corporate Ownership |
| 作者姓名：Jannifer David; Ahmed Maamoun |
| 商品類型：Case (Field) | 商品編號：9B08C019 |
| 出版日期：2008/10/20 | 內容長度：5 頁 |
Substantial research studies have shown that the growing globalization of many industries has led many U.S.-based companies to open facilities overseas. In the process of opening these foreign-based subsidiaries, researchers have counselled U.S. companies to adopt many local customs and policies to increase their probability of success in these new locations. During this same time period, many foreign-owned companies have moved into the United States .....more
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